Holt RenfrewToronto Headquarters
The heritage and fashion-forward philosophy of Canadian luxury retailer, Holt Renfrew, led the way in our design for their Toronto headquarters. The workplace branding leverages the rich archives of Holt Renfrew, encapsulating the brand’s timeless appeal in a contemporary setting.
Patterns derived from Holt Renfrew’s fashion photography archive were designed for the glass conference rooms, serving a dual purpose of infusing style and history into the office while also ensuring meeting privacy. Placemaking was a key consideration, so each floor was assigned a distinct color palette. Historic typography from the archive were incorporated into the design to make the office uniquely Holt Renfrew.
Pulling upon Holt Renfrew’s rich bespoke architectural history, rear-illuminated screen walls on each floor pay homage to each of Holt Renfrew’s store locations, providing an architectural narrative that creates a direct connection between the headquarters and the stores.
We honed in on creating visuals and textures unique to the brand, by abstracting fashion imagery to ensure lasting relevance. The process was iterative to ensure high levels of abstraction to achieve timeless quality. The use of elements from Holt Renfrew’s history, such as old logos and handwriting from archived receipts, help to infuse a sense of the brand’s rich legacy into our contemporary designs.