Rock Eats Food Fest

The Summer Rock Eats Food Fest at Rockefeller Center is a highly anticipated three-day food festival, featuring over 20 vendors, an array of culinary experiences, live music, and al fresco dining. The essence of the event revolves around uniting people outdoors while showcasing the diverse food offerings within Rockefeller Center. Our design approach aimed to facilitate a seamless experience for attendees as they explore the festival and indulge in the variety of culinary delights available.

Drawing inspiration from the vibes of summer and the joy they bring, our design approach was influenced by the essence of cherished summer foods. In the development of the event’s branding and marketing, we designed promotional collateral and day-of materials. This included festival entry signage, takeaway festival maps, vendor signage, and menu displays, all encapsulating the spirit of summer. Our team crafted digital publication ads and animated bus shelter graphics, spreading the summer-inspired aura throughout the city.

• Related Project | Fall Rock Eats Food Fest