Signage for 111 8th Lobby

Google New York

Events Lobby

Our design for the Google Events lobby utilized the themes of light and angles to harmoniously blend the lobby’s signage with architecture.

At the heart of the space is Google’s welcome sign, a vibrant masterpiece created by borrowing single letters from iconic New York signs — Madison Square Garden, Junior’s Restaurant, Lenox Lounge, La Grocceria, Pepsi Cola, and Clover Delicatessens. Together, they form a larger-than-life neon display.

Additional playful touch moments are built into the events check-in desk. Working alongside the artists who designed the custom Google-y desk, our team added 3D-printed figurines that spin at its core, a hidden wood-carved Android, and magnetic signage displays that are adhered to the desk during events and folded back into the desk when the lobby is inactive. The events desk was designed for versatility, providing the events team with multiple functionalities for their users to experience.


  • New York Tech Client


  • New York, NY


Signage for 111 8th Lobby
Installation at 111 8th Lobby
Signage for 111 8th Lobby
Signage for 111 8th Lobby
Signage for 111 8th Lobby
Signage for 111 8th Lobby
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