![Exterior signage for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_07_Signage-1.jpg)
285 Madison
New Tenant ExperienceWe embarked on a transformative journey with the iconic 285 Madison property, the historic home of the esteemed ad agency Young & Rubicon. With RFR’s acquisition, this space underwent a rebranding effort to prepare it for a reintroduction to the New York market.
In an effort to attract new tenants, we curated the showroom to create a compelling narrative around the property’s unique identity. Showcasing captivating vignettes, from a picturesque wheat field to installations that draw attention the building’s prime location near Grand Central Terminal and Bryant Park. Throughout this project, the bold and dynamic italic Futura typeface takes center stage, acting as a visual conduit that captures the essence and pace of bustling New York City.
This blend of history, location, and contemporary design reflects the enduring appeal of New York City, creating a space that embodies the city’s vibrant spirit and sets the stage for a dynamic future.
Client
- RFR
Location
- New York, NY
Industry
![Exterior signage for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_09_Signage.jpg)
![Exterior signage for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_10_Signage.jpg)
![Exterior signage for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_11_Signage.jpg)
![Exterior signage for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_01_Signage.jpg)
![Exterior signage for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_08_Signage.jpg)
![Environmental graphics for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_06_Signage.jpg)
![Vinyl bike graphic on door for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_04_Signage.jpg)
![Installation of wheat for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_12_Signage.jpg)
![Framed wall graphic for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_20_Signage.jpg)
![Wheat installation and framed wall graphic for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_15_Signage.jpg)
![Framed wall graphics for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_21_Signage.jpg)
![Framed wall graphics for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_22_Signage.jpg)
![Wheat installation for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_14_Signage.jpg)
![Wall graphic and metal installation for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_16_Signage.jpg)
![Wall graphic and chair installation for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_17_Signage.jpg)
![Glass graphics for RFR 285 Madison](https://ghdp.com/wp-content/uploads/2023/08/GHD-Projects_RFR_18_Signage.jpg)