One Wall Street

The largest office-to-residential conversion in New York City is One Wall Street. We reimagined One Wall Street to restore this iconic 50-story Art Deco landmark to its symbol of historic grandeur and modern sophistication.

We created a narrative that positions One Wall Street as both a piece of history and the future of Downtown Manhattan. The project highlights the building’s historic significance and its transformation into a luxurious residential destination. Through urban panels, print ads, posters, postcards, email blasts, and a website, we emphasize the blend of history and modernity, inviting residents to live in a landmark at the heart of a revitalized neighborhood.

The marketing materials highlight One Wall Street’s unique features, including over 100,000 square feet of amenities such as a 75-foot pool, a state-of-the-art fitness center, and The One Club, a luxurious social space. The messaging underscores owning a piece of history while enjoying modern living, making One Wall Street a prime choice for discerning New Yorkers.

• Related Project | One Wall Street Signage Program