New Design Paradigms

A Smart Car Exhibition

We helped bring an unconventional perspective to life in a captivating exhibition for New Design Paradigms located in the heart of Midtown Manhattan. The space showcased iconic objects, with the revolutionary Smart Car taking center stage, to illustrate the extraordinary and transformative possibilities in design at a time when the Smart Car wasn’t yet street legal in the United States.

This installation is celebrated as a milestone in exhibition storytelling, setting a new standard for creative and compelling presentations. It’s a testament to the power of innovative design thinking and the impact it can have on our understanding of the world around us.


  • Macklowe Properties


  • New York, NY
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Carnegie Hall