Branding logos for Macklowe Properties.

Macklowe Properties

Branding System

We worked with Macklowe Properties to design their logo and establish their distinctive brand platform, which has become a benchmark in the real estate profession. For over 20 years, we have launched and marketed numerous commercial, residential, and mixed-use developments for Macklowe Properties.

The “Macklowe” brand has become synonymous with modern, clean, and progressive design projects in architecture and urban development. Graphically simple and highly structured, the dynamic visual system can be applied across a wide range of media and project types. The system is as relevant today as it was when it was originally developed in the late 1990s.


  • Macklowe Properties


  • New York, NY


Macklowe Properties Style Guide book.
Logos for Macklowe Properties
Red wall with Macklowe Properties wordmark.
Map graphic of projects done by Macklowe Properties in New York, NY.
Opened spread of 610 Broadway in Macklowe Properties Style Guide book.
Macklowe Properties Project book. One book opened to a spread with an additional book on top displaying the cover and spine.
Macklowe Properties website on desktop, tablet, and mobile format.
Next Project


Glass graphics for Panasonic