Google SeattleSignage & Wayfinding
In the heart of South Lake Union we designed Google’s campus signage and wayfinding experience.
On the exterior, large, clear, and unique identity signage greets visitors of each building, complemented by a detailed campus map to guide users to their intended destinations. Inside, guests and employees are met with a uniform signage system that spans all four buildings.
The black and white color scheme is designed to seamlessly integrate with a variety of architectural finishes present throughout the campus. The wayfinding system, built on a modular square foundation, ensures adaptability, primed for easy updates as the campus’s dynamics shift and client requirements evolve.