111 8th Avenue

A streamlined and intuitive wayfinding system was implemented at 111 Eighth Avenue to enhance navigation through the building’s complex circulation system and revitalize its expansive corridors. The design employs a color-coded strategy, using yellow for Eighth Avenue and red for Ninth Avenue, to clarify location within the building. This is complemented by large-scale, directional signage that incorporates unique distance measurements to captivate the building’s engineering community, along with straightforward street-pole signs directing to specific suites.

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