111 8th Avenue

We revamped the signage for two loading docks in a major New York City tech building, aiming to simplify user navigation and distinguish between the two docks. A two-color system, red and blue, was introduced, and clear labels above each bay facilitated quick identification for drivers.

Inside the docks, freight elevators received a bold makeover with stencil-painted numbers, making it easy for drivers to locate their designated car number. Large signs were strategically placed, conveying rules, regulations, and operating hours for each dock. Bright blade signs outside are identifiers for each dock, complementing the painted bay labels. This holistic approach improved functionality while adding a vibrant visual element to the loading docks.

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