New Design Paradigms
True Innovation

In order to achieve extraordinary and transformative results in design, a unique and unconventional perspective is required. New Design Paradigms utilized iconic objects, most notably the revolutionary Smart Car, to illustrate this in a compelling exhibition in Midtown Manhattan. The installation is widely recognized as a benchmark in exhibition storytelling.

Client
Macklowe Properties 

Location
New York, New York 

Project Type
Environmental Graphics, Exhibition Design

Client Type
Arts & Culture, Real Estate

New Design Paradigms
True Innovation  

In order to achieve extraordinary and transformative results in design, a unique and unconventional perspective is required.

New Design Paradigms utilized iconic objects, most notably the revolutionary Smart Car, to illustrate this in a compelling exhibition in Midtown Manhattan. The installation is widely recognized as a benchmark in exhibition storytelling.

Client
Macklowe Properties 

Location
New York, New York 

Project Type
Environmental Graphics, Exhibition Design

Client Type
Arts & Culture, Real Estate