New Design Paradigms
True Innovation
In order to achieve extraordinary and transformative results in design, a unique perspective is required. Our installation for Macklowe Properties, New Design Paradigms, utilized iconic objects, most notably the then revolutionary Smart Car, to illustrate this in a compelling exhibition in Midtown Manhattan. The installation was widely recognized as a benchmark in exhibition storytelling.
Client
Macklowe Properties
Location
New York, New York
Project Type
Branding, Exhibition, Experiential
Client Type
Cultural, Real Estate
New Design Paradigms
True Innovation
In order to achieve extraordinary and transformative results in design, a unique perspective is required.
Our installation for Macklowe Properties, New Design Paradigms, utilized iconic objects, most notably the then revolutionary Smart Car, to illustrate this in a compelling exhibition in Midtown Manhattan. The installation was widely recognized as a benchmark in exhibition storytelling.
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