New Design Paradigms
True Innovation

In order to achieve extraordinary and transformative results in design, a unique and unconventional perspective is required. New Design Paradigms utilized iconic objects, most notably the revolutionary Smart Car, to illustrate this in a compelling exhibition in Midtown Manhattan. The installation is widely recognized as a benchmark in exhibition storytelling.

Client
Macklowe Properties 

Location
New York, New York 

Project Type
Branding, Exhibition, Experiential

Client Type
Cultural, Real Estate

New Design Paradigms
True Innovation  

In order to achieve extraordinary and transformative results in design, a unique and unconventional perspective is required.

New Design Paradigms utilized iconic objects, most notably the revolutionary Smart Car, to illustrate this in a compelling exhibition in Midtown Manhattan. The installation is widely recognized as a benchmark in exhibition storytelling.

Client
Macklowe Properties 

Location
New York, New York 

Project Type
Branding, Exhibition, Experiential

Client Type
Cultural, Real Estate