Texas Tech ClientEast Austin Workplace Graphics
This seven-floor building for our Texas Tech client captures the essence of East Austin as a cultural hub. Inspired by local flavors, arts, and music, the space is a vibrant celebration of this Texas city’s diversity.
Immersed in a lively color palette, the design highlights East Austin’s rich history with each carefully chosen hue contributing to an experience resonating with the neighborhood’s energy.
The idea of ‘Local Textures’ guided our approach in addition to the color palette. Through overlays of multiple textures, imagery, and patterns, each floor becomes a sensory exploration of East Austin’s identity.
Specialized areas, referred to as “stories,” adorns each floor. These niches act as windows into East Austin’s history, featuring interactive and educational graphics. From iconic restaurants to historic music venues, the stories unfold, celebrating the vibrancy and soul of East Austin.
While each floor retains a unique identity, a cohesive system threads throughout the building. This balance ensures a harmonious flow, mirroring the diverse yet interconnected spirit of East Austin.
Our process was steeped in extensive research to unearth the most authentic tales of East Austin. The result is not just a building; it’s a living tribute to a community’s past, present, and future.