FanDuel

This project takes a brand-forward graphics approach, celebrating FanDuel’s identity and the dynamic world of sports and iGaming. The core of the graphics showcases the brand’s principles, highlighting key elements and elevating the office space with pops of color in a more muted workspace. In the social space, a large-scale graphic captures the movement, repetition, and energy of FanDuel’s biggest betting markets. The signage system is simple and understated, with radiused corners and horizontal lines that loosely relate to the edges of a phone screen. Expanding on FanDuel’s existing digital icon library, the signage system incorporates icons built for the physical environment.