11 Howard
Signage and Marketing CollateralLocated in downtown Manhattan, 11 Howard stands as a chic hotel that embodies minimalist elegance. Collaborating with RFR, we designed a functional exterior and interior signage system that would seamlessly integrate with the hotel’s aesthetic without overpowering the space.
Our design philosophy centered around simplicity and purpose, allowing the intrinsic beauty of the surroundings to take center stage. The signage system, featuring bronze dimensional letters and numerals, complements and enhances the hotel’s finishes and atmosphere.
In tandem with creating the signage system, we developed the hotel’s marketing collateral. Relying on simple and purposeful design, the marketing encapsulates an experience, showcasing the hotel’s guest rooms, architectural features, furnishings, and a suite of services and amenities tailored for today’s modern traveler.
Client
- RFR
Location
- New York, NY
Industries
Designed to showcase the hotel’s relaxed and curated ambiance, the marketing material mirrors the distinctive character of the storied SoHo hotel and its architectural features and furnishings.
“Nothing feels cookie-cutter at 11 Howard, where every piece of furniture, art, or bath product is enough to make you want to pause and take a look.”
–Condé Nast Traveler
