Undisclosed Tech Client – New York
An Elemental Environment
General Motors Building
Great Buildings
One of the most recognizable skyscrapers in New York City, the General Motors Building is the location of the iconic Apple Store glass cube. The building is so prominent that a bestselling book was written illustrating its storied past.
After changing ownership often over the past decades, the building was purchased for a record sum in 2006. GHD was asked to be a part of the repositioning team that transformed the property, including a prominent plaza overlooking Central Park, from a nearly forgotten address into one of the most desirable in the world.
One of the most recognizable skyscrapers in New York City, the General Motors Building is the location of the iconic Apple Store glass cube. The building is so prominent that a bestselling book was written illustrating its storied past.
After changing ownership often over the past decades, the building was purchased for a record sum in 2006. GHD was asked to be a part of the repositioning team that transformed the property, including a prominent plaza overlooking Central Park, from a nearly forgotten address into one of the most desirable in the world.
Client
Macklowe Properties
Location
New York, New York
Project Type
Brand Identity, Print & Editorial, Signage & Wayfinding
Client Type
Real Estate
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