Ad Council 
Forward-Looking Legacy

In recognition of the Ad Council’s 75th anniversary and longstanding contribution to public service, GHD was tasked with translating their new brand perspective into the physical spaces of their New York City office. 
 
The branded workspace utilizes imagery and messaging from the Ad Council’s rich archives to encourage a connection between their legacy with forward-looking story. This pairing of vintage campaign typography and imagery—pulled from different campaigns throughout the Ad Council’s history—speaks directly to their mission and values of compassion, empathy, and impact. The imagery, abstracted in order to visually unify old and new, complements the type and acts as a recognizable piece of the larger office-wide story. 

Client
Ad Council

Location
New York, New York

Project Type
Branding, Workplace

Client Type
Cultural, Institutional

Ad Council 
Forward-Looking Legacy

In recognition of the Ad Council’s 75th anniversary and longstanding contribution to public service, GHD was tasked with translating their new brand perspective into the physical spaces of their New York City office. 

The branded workspace utilizes imagery and messaging from the Ad Council’s rich archives to encourage a connection between their legacy with forward-looking story. This pairing of vintage campaign typography and imagery—pulled from different campaigns throughout the Ad Council’s history—speaks directly to their mission and values of compassion, empathy, and impact. The imagery, abstracted in order to visually unify old and new, complements the type and acts as a recognizable piece of the larger office-wide story. 

Client
Ad Council 

Location
New York, New York

Project Type
Branding, Workplace

Client Type
Cultural, Institutional