Saks Fifth Avenue OFF 5TH
Affordable Luxury

We assisted the Saks OFF 5TH brand in becoming a prominent nationwide retailer through the use of a disciplined strategy that combined style and value. By leveraging the well-established reputation of Saks Fifth Avenue, we developed a simplified system of value messaging for OFF 5TH that was carefully integrated across all media. We created their brand platform, implemented it across their large store network, and continued to deploy it in all channels. Today Saks OFF 5TH is among the most successful big-box discount retailers in the country.