We positioned the Saks OFF 5TH brand as the prominent nationwide discount retailer through the use of a disciplined strategy that combined style and value. By leveraging the well-established reputation of Saks Fifth Avenue, we developed a simplified system of value messaging for OFF 5TH that was carefully integrated across all media. We created the comprehensive brand platform, implemented it across their network, and continued to deploy it in all channels. Today Saks OFF 5TH is the most successful big-box discount retailer in the country.
We positioned the Saks OFF 5TH brand as the prominent nationwide discount retailer through the use of a disciplined strategy that combined style and value.
By leveraging the well-established reputation of Saks Fifth Avenue, we developed a simplified system of value messaging for OFF 5TH that was carefully integrated across all media. We created the comprehensive brand platform, implemented it across their network, and continued to deploy it in all channels. Today Saks OFF 5TH is the most successful big-box discount retailers in the country.
