RFR 
Portfolio Sophistication

As one of the world’s most progressive and sophisticated real estate developers, RFR benefits from a dynamic brand and marketing platform that relies on a vocabulary of visual elements used in innovative and ever-changing ways. Since establishing the brand in 2009, GHD has continued to design and market RFR’s residential, commercial, and hospitality projects around the world.

From Landmark properties in New York City such as the Seagram Building and Lever House, to W Hotel projects in Miami and Tel Aviv, the breadth of RFR’s reach has taken GHD across the globe. An intelligent system and time-tested collaboration with the RFR team has resulted in a recognized portfolio of well-positioned and competitive real estate properties.

Client
RFR

Location
New York, New York

Project Type
Brand Identity

Client Type
Real Estate

RFR 
Portfolio Sophistication 

As one of the world’s most progressive and sophisticated real estate developers, RFR benefits from a dynamic brand and marketing platform that relies on a vocabulary of visual elements used in innovative and ever-changing ways. Since establishing the brand in 2009, GHD has continued to design and market RFR’s residential, commercial, and hospitality projects around the world.

From Landmark properties in New York City such as the Seagram Building and Lever House, to W Hotel projects in Miami and Tel Aviv, the breadth of RFR’s reach has taken GHD across the globe. An intelligent system and time-tested collaboration with the RFR team has resulted in a recognized portfolio of well-positioned and competitive real estate properties.

Client
RFR  

Location
New York, New York  

Project Type
Brand Identity

Client Type
Real Estate