The Paramount Hotel
Updating a Jazz-Age Hotel
For Times Square’s historically chic Paramount Hotel, we designed branded materials ranging from room keys to an interactive website. We strategically positioned the Paramount to retain its vintage charm while updating the feel and liveliness of the hotel.
Client
RFR
Location
New York, New York
Project Type
Environmental Graphics, Signage & Wayfinding, Brand Identity, Print & Editorial
Client Type
Hospitality
The Paramount Hotel
Updating a Jazz-Age Hotel
For Times Square’s historically chic Paramount Hotel, we designed branded materials ranging from room keys to an interactive website.
We strategically positioned the Paramount to retain its vintage charm while updating the feel and liveliness of the hotel.
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