The Paramount Hotel
Updating a Jazz-Age Hotel

For Times Square’s historically chic Paramount Hotel, we designed branded materials ranging from room keys to an interactive website. We strategically positioned the Paramount to retain its vintage charm while updating the feel and liveliness of the hotel.

Client
RFR

Location
New York, New York 

Project Type
Brand Identity, Environmental Graphics, Print & Editorial, Signage & Wayfinding

Client Type
Hospitality

The Paramount Hotel
Updating a Jazz-Age Hotel 

For Times Square’s historically chic Paramount Hotel, we designed branded materials ranging from room keys to an interactive website.

We strategically positioned the Paramount to retain its vintage charm while updating the feel and liveliness of the hotel.

Client
RFR 

Location
New York, New York 

Project Type
Brand Identity, Environmental Graphics, Print & Editorial, Signage & Wayfinding

Client Type
Hospitality