Macklowe Properties 
Benchmark Branding 

GHD worked with Macklowe Properties to design their logo and establish their distinctive brand platform, which has become a benchmark in the real estate profession. For over 20 years, GHD has launched and marketed numerous commercial, residential, and mixed-use developments for Macklowe Properties.

The “Macklowe” brand has become synonymous with modern, clean and progressive design projects in architecture and urban development. Graphically simple and highly structured, the dynamic visual system can be applied across a wide range of media and project types. The system is as relevant today as it was when it was originally developed in the late 1990s.

Client
Macklowe Properties

Location
New York, New York

Project Type
Brand Identity

Client Type
Real Estate

Macklowe Properties 
Benchmark Branding 

GHD worked with Macklowe Properties to design their logo and establish their distinctive brand platform, which has become a benchmark in the real estate profession. For over 20 years, GHD has launched and marketed numerous commercial, residential, and mixed-use developments for Macklowe Properties.

The “Macklowe” brand has become synonymous with modern, clean and progressive design projects in architecture and urban development. Graphically simple and highly structured, the dynamic visual system can be applied across a wide range of media and project types. The system is as relevant today as it was when it was originally developed in the late 1990s.

Client
Macklowe Properties  

Location
New York, New York  

Project Type
Brand Identity

Client Type
Real Estate