111 8th Avenue Wayfinding
Navigating One of New York’s Largest Buildings
285 Madison
Inspired Transformation
285 Madison had for decades been the headquarters for the storied ad agency Young & Rubicon. Upon purchase by RFR, GHD rebranded the property and reintroduced it to the New York market.
285 Madison had for decades been the headquarters for the storied ad agency Young & Rubicon. Upon purchase by RFR, GHD rebranded the property and reintroduced it to the New York market.
Client
RFR
Location
New York, New York
Project Type
Brand Identity, Digital & Interactive, Exhibition Design, Print & Editorial, Signage & Wayfinding
Client Type
Real Estate
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