Jennifer Choi is a Design Director at GHD Partners with extensive experience developing brand identities and extending them to print, web, and the built environment. Since joining the studio in 2016, she has led the design and implementation of various projects with a design process rooted in research and creating holistic brand and storytelling experiences. Her clients include Google, Carnegie Hall, Discovery, East Rock Capital, Surdna Foundation, and Memorial Sloan Kettering Cancer Center.
Prior to joining GHD Partners, Jennifer lived in Austin, Texas, where she designed comprehensive wayfinding and environmental graphics programs for cultural institutions, municipalities, universities, and healthcare campuses. She has worked with The University of Texas in Austin, Bass Concert Hall, The Village of Wauwatosa, The City of Austin, St. Jude Children’s Research Hospital, Loma Linda University Health, and California State University Channel Islands.
Jennifer studied in the Design and Plan II Honors programs at the University of Texas in Austin.